On Tuesday 14 April, cpmview hosted an inspiring SAP Business Data Cloud event at the SAP Experience Centre in ’s-Hertogenbosch. Finance professionals and enterprise architects came together to explore how data, AI and storytelling can drive better decisions and real business impact.
Despite differences in industry, participants shared common challenges around fragmented data landscapes, reporting complexity and the need for faster, more contextual insights.
Storytelling as a driver of finance transformation
The event was opened by Bart van Onzen, Managing Partner at cpmview, who emphasised storytelling as a key driver of finance transformation.
Finance is shifting from purely reporting numbers to explaining what they mean, why they matter and what comes next. Technology plays a crucial role in enabling better decision-making by connecting data, narratives and notes into a coherent story.
SAP vision: Business AI like Spotify
Dirk Buitendijk, Expert Architecture Advisor at SAP, shared SAP’s vision on enterprise management and AI. He illustrated the future of Business AI using a recognisable analogy: an experience similar to the Spotify app.
In this vision, Data & AI does not just deliver results, but helps users discover, navigate and consume insights intuitively based on context.
His key message was clear: AI only delivers value when powered by trusted, enterprise-wide business data. SAP Business Data Cloud provides the unified and semantically rich foundation needed to make this possible.
SAP Business Data Cloud in practice
In a live demo, Lucas van Dam and Faruk Uraz (cpmview) translated this vision into practice. They presented concrete use cases showing how data products, live views and AI help finance teams navigate complex data landscapes and turn data into meaningful insights and narratives.
The demo covered:
- Scenario-driven planning
- Integrated analytics
- BW modernisation
- A phased, value-driven approach to intelligent financial steering
Conclusion: the future of data-driven finance
The closing roundtable confirmed that technology is reshaping the finance function. Finance is evolving from number-keeping to insight-driven interpretation, where data, AI and storytelling are essential capabilities.
Discover the value of SAP Business Data Cloud
Curious what SAP Business Data Cloud could mean for your organisation?
Cpmview supports finance organisations with tailored discovery sessions to define a pragmatic roadmap towards intelligent, data-driven finance.
Get in touch to explore the next step.
